Recent global events have changed the way businesses operate: some temporarily, others forever. As an entrepreneur or business owner, you need to recognize these trends and adapt accordingly. Some of you may have owned a business in the Apps category in the past that didn’t require an app. However, due to user-independent circumstances, consumers expect apps in this category. Other entrepreneurs may be looking for a head start in a new industry or company, and some types of applications are better than others. We created this guide to show you the types of apps that make you money based on the latest and upcoming trends. Use this guide to gather app ideas and take your business to the next level by creating a new app in a popular category. Let’s dive into
1. Medical Applications
In this category, there is significant demand for mobile applications with a wide range of applications. Doctors and clinicians can use the app to schedule appointments, perform check-ins, set appointment reminders and more. The apps are also great for post-meeting surveys. A popular feature we see in this category is health education.
There is a lot of misinformation on the Internet about various diseases, vaccines, etc. This is why doctors use mobile applications to provide patients with accurate and relevant information. For example, you can create a checklist of symptoms of various diseases. They can also provide helpful resources about what patients should do if they have certain symptoms. Apps can also serve as a source for medical information, addresses, phone numbers and even doctor biographies. According to a recent study, 90% of adults in the United States use at least one digital health tool. Statista estimates that the mobile health market will reach $189 billion by 2025.
That is not everything. Up to 93% of doctors believe that mobile health apps can actually improve patient health. Statistics and trends like these speak for themselves. If you are a doctor, dentist, obstetrician, gynecologist, pediatrician, podiatrist, dermatologist – basically any medical professional – your practice could benefit from a medical app.
2.Health and Wellness Apps
Continuing a similar trend, but with a different focus. In addition to medical apps for doctors, many other types of companies can dominate the health and wellness industry. Anyone who runs a fitness company should rely on mobile solutions.
The possibilities in health and fitness marketing seem endless. Use cases and examples in this app category include: Fitness Apps, Personal Training Apps, Cooking Apps, Dietitian and Dietitian Apps, Weight Loss Apps, Meditation Apps, Yoga -Apps, . The list goes on.There are tons of opportunities to grow your fitness business and make money in this app category. I want to briefly touch on a few specific scenarios that have exploded over the last year.
Mobile apps offer companies a decisive advantage here. First, forcing people to open their laptops or desktops to pick up or deliver groceries is a hassle: everyone wants to use their phone. Mobile websites alone are not enough. They aren’t as easy to use as apps and can cause frustration for buyers. Perhaps the biggest benefit of grocery stores, however, is the ability for users to store information within the app.This simplifies the checkout process and allows for higher conversion rates. The user’s name, address, phone number, email address, and payment information can all be safely stored within the user’s profile. So when it’s time to place an order for pickup and delivery, it’s just a matter of clicking the buy button—no need to re-enter this information for every order. There’s a growing demand for mobile applications in the grocery space. Businesses that adapt quickly can make a lot of money in this app category.
4. Educational and e-learning applications
The trend towards distance learning is increasing. This has increased the demand for online learning and educational applications. There are many use cases for educational applications beyond traditional schools and universities. Many people use online learning apps to learn new skills or qualifications.Last year, for example, Udemy saw a 425% increase in online course registrations. Duolingo, a mobile app for learning new languages, saw a 148% increase in new signups in one month in 2020. There are also many new online learning and educational apps for children on the market. Kids Learning Tube is a perfect example. Kids Learning Tube is an online knowledge source for children.Through animated videos and music, children learn topics such as geography, nutrition, the solar system and much more. These videos have over 615 million views on YouTube alone. The videos were so successful that the e-learning company decided to launch its own mobile app specifically for e-learning. The app was built with BuildFire and you can read the full Kids Learning Tube case study here. With so many options in the online learning space, we have barely scratched the surface when it comes to the potential for educational applications.Expect a significant spike in the release and user adoption for these apps in the coming years.
5. Restaurant and Food Delivery Apps
The food & drink industry has been faced with significant challenges over the last year or so. Most of this has been driven by lockdowns, government regulations, and consumer behavior. But the restaurants that have adapted will continue to survive and thrive moving forward. Just look at the revenue of food delivery apps in the United States over the last six years.
Sales reached $26.5 billion in 2020, compared to a modest $8.7 billion in 2015. As the chart shows, these numbers were rising long before the global pandemic rocked the world. But consumers’ food delivery habits and preferences extend beyond big names like GrubHub and UberEats.According to Statista, up to 67% of Americans prefer to order food directly through a restaurant’s website or mobile app. This is great news for restaurateurs across Poland. You have full control over your margins as you don’t have to pay service fees to third parties. The application dedicated to the restaurant also allows you to manage reservations, send targeted promotions, set up a customer loyalty program, etc. Customers can save their payment information and address to enable quick payments and more.
6. Dating Apps 30% of American adults have used dating apps.
This percentage rises to 49% for people aged 18 to 29 and to 38% for adults aged 30 to 49. The stigma surrounding dating apps has also changed in recent years. Many people use these platforms to find a committed partner and it works. Check out this table based on research from Stanford. The data shows how American couples have met over the past 60 years. As you can see, only one of these trend lines has a significant upward trend, and its growth is exponential: online dating. According to Statista, there are 44.2 million online dating users in the United States.This category of requests generates $602 million per year. You can make a lot of money with this category of lifestyle apps. Even beyond the big players like Tinder, Bumble, Hinge and OkCupid and many others, there is plenty of room for smaller, more niche dating apps.
7. Financial questions The demand for financial questions is growing rapidly.
Over the last several years, the overall fintech market has been trending up. Mobile banking apps, mobile payment apps, asset management apps, personal finance apps—all of these are seeing a rise in user adoption and usage. According to Google, 73% of smartphone users have used a mobile app to manage their finances within the last month. Investment and stock trading mobile app searches are growing 115% year-over-year. In 2020, finance apps saw a 90% increase in install market share worldwide. People love the idea of using apps to track expenses, pay bills, save for big purchases, trade stocks, and more. These apps allow the average person to have more control over their finances, and this trend will continue to grow for the foreseeable future. Between Android apps from the Google Play Store and iOS apps from the Apple App Store, financial apps and subcategories in this area are popular across all operating systems.
8. Pet Apps If you look beyond social media apps, productivity apps, and entertainment apps, you’ll discover a niche audience that’s ready to spend money.Americans are obsessed with their pets.
This obsession drives them to spend more and more money on animals. Awareness of pet health and food quality has increased. The times when cats and dogs ate cheap mass-produced goods from cupboards are gradually becoming a thing of the past. Animals also receive gifts.In fact, 92% of Millennials buy gifts for their pets and 51% buy gifts for their pets at least once a month. Pet clothing is also one of the fastest growing eCommerce app categories. For example, sales of pet hoodies increased 622% in just one year. Pet grooming, pet food delivery, dog walking, pet insurance and more – there are tons of ways to make money with a pet app. Believe it or not, 45% of pet owners in the United States spend as much or more on their pet’s health as they do on their own health care in a given year. It’s safe to say that people are willing to spend money on their pets, and there’s plenty of room for apps in this space.
9. Ecommerce Apps It should come as no surprise to see an ecommerce app appear on our list.
This is a category that has been growing exponentially for years and shows no signs of slowing down. Compared to online shopping via a mobile website or desktop browser, the app offers many more advantages to users and businesses.Just look at the comparison of conversion rates between mobile browsers and mobile apps in the eCommerce space.
When it comes to customization, speed, convenience, customer service, offline access, user experience, engagement, and payment optimization, apps have the upper hand in every category. For those of you running an e-commerce business, the mobile app has become a must-have feature. Even if you’re a small seller looking to expand your online presence, eCommerce platforms like Shopify make it easy for anyone to create an eCommerce website. From there, BuildFire has an easy integration with Shopify. Building an app has never been easier: you can turn your Shopify store into an eCommerce app in just a few clicks.No coding knowledge, technical experience, or a formal app developer is required. Check out our guide to increasing Shopify sales with a mobile app to learn more about this concept.
10. Internal communication and employee apps
In addition to regular consumer apps, we are seeing increasing demand for internal company apps and employee apps. HR and employee communication apps have become the new standard for today’s workforce.With so many remote and field workers, apps make it easier for companies to stay connected with their employees, no matter where they are. , employees value the apps’ self-service features, such as quick access to important information, company news and more. Many companies are adding social media-like features to their apps to allow employees to communicate informally and share stories. You can use these apps to facilitate schedule changes, training, employee safety, regulatory compliance, employee onboarding – and the list goes on.
At BuildFire, we’ve seen a significant increase in requests from businesses of all sizes and shapes that need a mobile app with this type of functionality.From small businesses to large enterprises and everything in between, employee-focused apps are becoming increasingly popular over the long term. Apps There are many ways to make money with apps. However, the best way to get started is to target the most popular app categories. As you can see, these categories didn’t appear out of nowhere. They are all based on the latest trends and statistics.What separates the best and most successful entrepreneurs from the average is recognizing these opportunities and adapting accordingly.